Essays about: "equity in logistics"

Showing result 1 - 5 of 6 essays containing the words equity in logistics.

  1. 1. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
    Keywords : brand equity; logistics branding; industrial branding; service branding;

    Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

  3. 2. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amy Vong; Anna Hellberg; Joanna Melander; [2016]
    Keywords : Brand Avoidance; Anti-Consumption; Negative Brand Equity; Consumer-Brand Relationships;

    Abstract : Background - As of today, the positive forms of consumer-brand relationships have been intensively researched, whereas its counterpart has attained far less attention. Whilst current literature is focused on increasing positive brand equity, the knowledge of negative brand equity is sparse. READ MORE

  4. 3. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations

    University essay from IHH, Marketing and Logistics

    Author : Söndra Brand; Moritz Justus Klein; [2012]
    Keywords : Customer-based brand equity; professional team sport; sports marketing; Facebook;

    Abstract : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits. Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. READ MORE

  5. 4. Decision model for logistics provider selection : Fläktwoods AB case

    University essay from Internationella Handelshögskolan

    Author : Veronika Pereseina; [2011]
    Keywords : Outsourcing; logistics provider selection; decision models; criteria and framework for decision; relationship with logistics provider;

    Abstract : The choice of proper logistics provider can be complex and might influence the success of manufacturing company. The complexity of decision can be caused by the numerous crite-ria for the selection of logistics provider. READ MORE

  6. 5. Financing Sources for Shipping - A Case Study at Wonsild & Son

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Hultin; [2004]
    Keywords : Shipping; finance; vessel financing; banking; credit evaluation; chemical tanker vessels; industrial shipping; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Title: Financing sources for shipping. – a case study at Wonsild & Son Author: Daniel Hultin Tutors: Niclas Andrén, Department of Business Administration, School of Econonomics and Business Administration, Lund University. Everth Larsson. Department of Logistics, Lund Institute of Technology, Lund University. READ MORE