Essays about: "equity research questionnaire"

Showing result 1 - 5 of 34 essays containing the words equity research questionnaire.

  1. 1. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Andreea Anchidin; Sofia Bigert; [2023]
    Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

    Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

  3. 2. The drivers of prosumer innovativeness and its impact on value co-creation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Kristoffer Eriksson; [2022]
    Keywords : Prosumer; Value; Co-creation; Innovation; Innovativeness; Motivation; Driver;

    Abstract : Purpose – The purpose of this study is to find what the drivers of prosumer innovativeness are and how prosumer innovativeness impacts value co-creation. To achieve this purpose, the study aimed to answer the following two research questions: “How does prosumer innovativeness impact value co-creation?” and “What drives prosumer innovativeness?” Method – Through the assessment of already existing literature, a conceptual model was created. READ MORE

  4. 3. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hafiz Azhar Ahmed Khan; [2022]
    Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

  5. 4. - How Limited Partners define and evaluate risk in Private Equity

    University essay from Göteborgs universitet/Graduate School

    Author : Richard Johansson; [2021-06-30]
    Keywords : Private Equity; Limited Partners; Risk; Definition; Evaluation;

    Abstract : Limited Partners (LPs) have a limited liability in the Limited Partnership Agreement (LPA) when investing into Private Equity (PE). However, due to their limited liability, LPs face different risks and have to manage and evaluate these risks differently due to the low transparency contributed from the General Partners (GPs). READ MORE

  6. 5. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE