Essays about: "essay at Marketing"

Showing result 1 - 5 of 20 essays containing the words essay at Marketing.

  1. 1. An essay on the discursive state of Sustainable Food Transitions : A discourse analysis of an experimental food company’s marketing material, the “Liberation of Protein Production”

    University essay from Uppsala universitet/Industriell teknik

    Author : Alex Ljung; [2022]
    Keywords : Discourse analysis; Food transitions; Experimental Foods; Sustainability;

    Abstract : The thesis' purpose is to investigate the discursive state of sustainable food transitions by examining how Industry, as exemplified by an experimental food company namely Solar Foods at the forefront of the field, communicate and add to this discourse, as observed in their marketing video series Liberators of Protein Production, as well as how it reflects hegemonic discourses, chiefly seen to the amalgamated actors Government and Populace. Discourse theory is used and established as an admittedly austere methodological apparatus as well as analytical framework to collect data and map the discursive landscape, meaning what discourses are communicated and their relations to each other as well as said hegemonic discourses. READ MORE

  3. 2. How do SMEs in Sweden perceive the usage of SEO?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sabin Ajam; Berivan Batak; [2021]
    Keywords : SEO; digital marknadsföring;

    Abstract : The purpose of this study has been to find out how SMEs in Sweden perceive SEO as a marketing tool. In order to answer the purpose of the study, we have selected five small and medium enterprises to take part in their stories and perceptions of SEO. As a method, we have used interviews to be able to answer the purpose of the essay. READ MORE

  4. 3. The Most Disturbing Definition: Are Extreme Cinema Films Part of One Big Genre?

    University essay from Lunds universitet/Filmvetenskap

    Author : Lancelot Jensen; [2020]
    Keywords : Extreme Cinema; Extreme Film; Extreme Movies; Disturbing; Controversial; Graphic; Violence in film; Sex in film; Sexual violence in film; Languages and Literatures;

    Abstract : In this essay I have looked at how the term extreme cinema should be categorized. Should it be categorized as a genre, a subgenre, an umbrella term or something else. To find this out I have divided the essay into three chapters, one long and two short. READ MORE

  5. 4. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä

    University essay from SLU/Dept. of Forest Economics

    Author : Martin Söderlund; [2019]
    Keywords : hållbar marknadsföring; makromodell av kommunikation; marknadsföringsmix; mikromodell av kommunikation; marketing mix; macro model of communication; micro model of communication; sustainable marketing;

    Abstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE

  6. 5. Mellanaktörens roll för en levande landsbygd : en fallstudie av Gården Direkt

    University essay from SLU/Dept. of Economics

    Author : Ebba Kuylenstierna; Karin Andrén; [2019]
    Keywords : intermediary; intermediär aktör; mellanhand; marketing; marknadsföring; ; ; livsmedel; svenska livsmedel; levande landsbygd;

    Abstract : Små och medelstora svenska livsmedelsproducenter har svårt att nå ut till marknaden med sina produkter. I Sverige konkurrerar livsmedelsproducenter med livsmedelsprodukter från hela världen. Konkurrens och konsumenters val av livsmedel har skapat svårigheter med överlevnad för företag på landsbygden. READ MORE