Essays about: "ethical behavior factors"

Showing result 1 - 5 of 31 essays containing the words ethical behavior factors.

1. 1. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

   University essay from Umeå universitet/Företagsekonomi

   Author : Klara Brännström; Sandra Elstig; [2023]
   Keywords : Influencer Marketing; Customer-Based Brand Equity;

   Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE

3. 2. Socially Responsible Investing. Young adults attitude and propensity to invest green

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Clemens Lans; Daniel Söderqvist; [2022-04-07]
   Keywords : ;

   Abstract : This study’s purpose is to see if young adults between the ages of 18 and 30, invest sustainably and if there are factors that influence their decision making process when making green investments and if there are determining variables that predict their willingness to make green investments. The study was performed over a two month period starting in early November. READ MORE

4. 3. Genetiska faktorer som styr hornbildning hos kor

   University essay from SLU/Dept. of Animal Breeding and Genetics

   Author : Mikaela Nordström; [2022]
   Keywords : kor; nötkreatur; hornbildning; kullig; hornlös; scurs; mjölkkor; genetiskt samband; avhorning; avel;

   Abstract : Denna litteraturstudie sammanställer information om vilka genetiska faktorer som styr hornbildning hos kor samt hur nedärvningsprocessen för horn, scurs och kullighet fungerar. Behornade kor medför problem som högre skaderisk, ökade veterinärkostnader och aggressiva beteenden och därför avhornas kor i animalieproduktion rutinmässigt. READ MORE

5. 4. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   University essay from Umeå universitet/Företagsekonomi

   Author : Elin Öhrner; Amina Kerimova; [2022]
   Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

6. 5. Evaluating impact of table layout in classroom evacuation with crowd simulation

   University essay from KTH/Datavetenskap

   Author : Alexander Gustavsson; Sanjin Redzepagic; [2022]
   Keywords : ;

   Abstract : With the rise of hazardous events in classroom and school settings, the need for efficient and safe evacuation planning has never been more vital. Relying on intuition to draw conclusions, while often well intended, can do more harm than good. READ MORE