Essays about: "ethical consumers csr"

Showing result 1 - 5 of 21 essays containing the words ethical consumers csr.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 2. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Malo Delcroix; Louis Meyer; [2023]
   Keywords : Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

   Abstract : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. READ MORE

4. 3. GREEN SKEPTICISM : How green intentions can lead to brown choices

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Linnéa Lundin; [2021]
   Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

   Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

5. 4. Tomorrow We Will Do More - An explorative study of how companies in a competitive industry cope with the increased demand for business sustainability

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ebba Jeppsson; Rebecca Gustavsson; [2020]
   Keywords : business sustainability; moral decoupling; visionary procrastination; social identity; fashion industry;

   Abstract : Climate change is a worldwide problem, disrupting economies and affecting lives, communities and countries. As consumers today demand products and services produced in a more sustainable and ethical way, companies need to adapt. In Sweden, four out of five consumers find it important that companies work actively for a more sustainable business. READ MORE

6. 5. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Hanna Bruhn; Julia Rosberg; [2019]
   Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

   Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE