Essays about: "ethical norms in marketing"
Showing result 1 - 5 of 6 essays containing the words ethical norms in marketing.
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1. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Holographic communications technologies are a new digital technology being currently developed by companies to be available to the public in the near future. Through holographic communications technologies, the image of one user located in one place can be captured with special equipment from different angles, so that its three-dimensional depiction is created realistically. READ MORE
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2. Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behaviour, Ethicality in consumption, Price promotion effects, Theory of Planned Behaviour, Structural Equation Model. READ MORE
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3. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE
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4. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE
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5. Bluffing in Insurance Sales : A Pakistani Perspective
University essay from Centrum för tillämpad etikAbstract : This thesis is a study of aspects of corporate culture that are generally ignored by the researchers. It considers issues like the effect of culture in ethical decision making, ethics in the marketing of insurance products and salespersons’ attitudes and assessment of ethical dilemmas like bluffing. READ MORE