Essays about: "ethics advertising"

Showing result 1 - 5 of 12 essays containing the words ethics advertising.

1. 1. Kant Stop the Kidfluencers : Moral Considerations in Using Children as Social Media Influencers

   University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Author : Anna Lenander; [2023]
   Keywords : Kidfluencing; child influencers; social media; ethics; Kantian ethics; virtue ethics; the commodification of childhood; UN Convention on the Rights of the Child; consent; advertising; regulations; limitations; children s rights; argumentative;

   Abstract : The practice of "kidfluencing," or using children as social media influencers to promote commercial products and services, raises ethical concerns about the commodification of childhood, them being viewed as products, and their rights falling between the gaps. This essay critically examines the moral dilemmas and challenges in regulating kidfluencing practices from a Kantian and virtue ethics perspective, analyzing the implications of commodifying childhood and the potential harm it can cause. READ MORE

3. 2. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Alice Goret; Erik Lifvergren; [2022]
   Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

   Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

4. 3. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Christopher Klee; [2021]
   Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

   Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE

5. 4. The Shades of Styles : A human search for words communicating all aspects of styles.

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Erlend Hellerslien; [2021]
   Keywords : Style; Styles; Shades of Styles; Digital Style; Design Theory; Semiotic Theory; Semiotics; Semantics; Seethics; Design Inclusion; User Experience Design; Cultural Analytics; Visual Worlds; Art Historical Writing; Digital Art History; Visual Studies; Visual Literacy; Human Communication; Digital Style Dictionary; Digital Visual Compass; Spectrum; Reality; Multi Realities; Core Reality; Abstract Reality; Surreal Reality; Artifical Reality; Phenomenolgy; Moral; Ethics; Labels; Critical Terms; Aspects of Seeing; Representation; Transpace Style; Swisch; Style; Medium; RAW; Image; Artifical Intelligence; AI; Visual Exploration; Humankind; Fundamentals; Bias; Gizmos; Hyperreality; Mythologies; Sterotyping; Discrimination; Stories of Art; Synesthesia; Post-truth; Fake Photo; Creativity; Art Direction; Editing; Advertising; Manipulation; Marketing; Animation; Photography; Film; Ilustration; Graphic Design; Arcitecture; Color; Icon; Beauty; Human Commonality; Respect; Diversity;

   Abstract : This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. READ MORE

6. 5. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Julia Henriksen; Malin Hornebrant; [2019]
   Keywords : ;

   Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE