Essays about: "ethics in consumer behavior"

Showing result 1 - 5 of 17 essays containing the words ethics in consumer behavior.

  1. 1. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Viberg; Louise Halldén; [2023]
    Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

    Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

  3. 2. Consumer's Ethical Perception on Greenwashing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aoi Ikeda; Georgios Komis; [2022]
    Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

  4. 3. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  5. 4. How do ethics in influencer marketing impact consumer behavior?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Killian Oursel; Maxia Befene Mbembo; [2021]
    Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

    Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE

  6. 5. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jenny Sandström; Veronica Ågren; [2021]
    Keywords : Boycott; buycott; food and drink brands; FMCG industry; Business and Economics;

    Abstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE