Essays about: "ethnic business"

Showing result 1 - 5 of 54 essays containing the words ethnic business.

  1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  3. 2. Ethnic Food and Sustainability : An analysis of how Thai restaurants in Sweden practice and communicate CSR

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Surathra Aomsap; [2022]
    Keywords : Ethnic Food; Cultural Food; Thai restaurant; Sustainability; Food Sustainability; CSR; CSR Communication; Small Migrant Business; SMEs; CCO Theory; Thai Food;

    Abstract : The ethnic food industry has grown substantially due to globalisation and migration trends. However, food sustainability has been rarely studied in ethnic food business literature.Ethnic food businesses are considered small migrant businesses, characterised by dimensions like size and cultural context. READ MORE

  4. 3. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Keywords : Business administration; International Business;

    Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE

  5. 4. Does Ethnic Origin matter for Health Inequalities in Bolivia? An Assessment of the Effect of Ethnicity on Health Care Access and Health Outcomes

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Brianna Gerlach; [2022]
    Keywords : Health inequalities; ethnicity; Bolivia; health outcomes; indigenousness; Business and Economics;

    Abstract : Good health is of utmost importance to individuals and economic growth. Nevertheless, inequalities concerning health services and conditions are observed in developed as well as developing countries. Often such disparities are related to ethnicity, with indigenous populations exhibiting lower health performance. READ MORE

  6. 5. Immigrant entrepreneurship challenges in Sweden. : Their obstacles, strategies, and proposed solutions.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Rim Ghaibour; [2021]
    Keywords : Entrepreneurship; Immigrant Entrepreneurship; Obstacles in Sweden; strategies; solutions; Life story.;

    Abstract : The wars in some Middle Eastern countries have played an essential role in increasingthe number of immigrants to Sweden in recent years. Some of these immigrants hadean entrepreneurial background in their home country. As former entrepreneurs, theyhave been seeking for opportunities since their arrival in Sweden in order to open theirown business. READ MORE