Essays about: "ethnic cues"
Found 2 essays containing the words ethnic cues.
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1. Political Information & Ethnic Voting : A study on the impact of political information on ethnic voting behavior in Africa
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : Does political information lower the incidence of ethnic voting in Africa? Even though a significant amount of research has been dedicated to African ethnic voting behaviour,not much capacity has been dedicated to studying the function of ethnic cues as informational shortcuts. Considering voters use cognitive shortcuts like party affiliations or ideology when making decisions, it is also plausible that voters in elections characterized by ethnic voting use demographic cues in lieu of more comprehensive information. READ MORE
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2. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE