Essays about: "ethos"

Showing result 1 - 5 of 73 essays containing the word ethos.

  1. 1. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Edvin Kenning; Hugo Östlin; [2023]
    Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

    Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

  2. 2. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Haitham Karazoun; Mohamed Alhussein; [2023]
    Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE

  3. 3. The state of the state of education : An analysis of the development of Dutch educational discourse and its reflection of the formulation, reinforcement, and reproduction of meritocratic ideology

    University essay from Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

    Author : Steijn van de Peppel; [2023]
    Keywords : Meritocracy; Education; Discourse; The Netherlands; Inequality;

    Abstract : This study uses critical discourse analysis to assess how the annual report of the Dutch education system, de staat van het onderwijs, formulates, reinforces, and reproduces meritocratic ideology. A comparison of the 2010/2011 and 2020/2021 editions highlights the development of the discourse and provides a strong foundation for critical analysis. READ MORE

  4. 4. Culture and Transnationalism: Exploring the Effects of Perceived Cultural Difference on Business Operations Between Dutch and Japanese Professionals

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Olivier Duineveld; [2023]
    Keywords : Transnationalism; cultural challenges; othering; sensemaking; schemata; identity; Japan; The Netherlands; Business and Management; Social Sciences;

    Abstract : The trend towards greater globalisation brings the matter of cultural identity to the foreground. Transnational corporations or business networks are culturally diverse places where cultural othering – simply put, the assumption that someone is fundamentally different from you based on the cultural identity projected on- or associated with them – can significantly impact operations across the hierarchy. READ MORE

  5. 5. Competitive cities and architecture. : A case study of Malmo, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nathan Frank Ó Néill; [2023]
    Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE