Essays about: "evaluation e-commerce"

Showing result 1 - 5 of 64 essays containing the words evaluation e-commerce.

  1. 1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  3. 2. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  4. 3. Establishing Guidelines for Usability Testing when Using Web Analytical Tools

    University essay from Uppsala universitet/Avdelningen Vi3

    Author : Robert Paananen; [2023]
    Keywords : Usability; Web Analytical Tools; Hotjar; Google Analytics;

    Abstract : Usability and User Experience has become increasingly important. Users should be able to achieve their set out goals with ease, whether that is to purchase a book on an e-commerce site or to find articles about current events in Europe on a news site. READ MORE

  5. 4. A Study on Enhancing Recommendation Systems for Experience Goods

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Wilmer Andersson; Erik Sjöström; [2023]
    Keywords : Recommendation systems; Experience goods;

    Abstract : This study examines the design and trustworthiness factors of recommendation systems forexperience goods in the e-commerce industry. Experience goods are products that involvesensory experiences and pose challenges for consumers to assess and select online. READ MORE

  6. 5. Multi-modal Models for Product Similarity : Comparative evaluation of unimodal and multi-modal architectures for product similarity prediction and product retrieval

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christos Frantzolas; [2023]
    Keywords : Computer Vision; Natural Language Processing; Representation Learning; Metric Learning; Multimodal Retrieval; Bildigenkänning; Språkteknologi; Representationsinlärning; Metrisk inlärning; Multimodal informationssökning;

    Abstract : With the rapid growth of e-commerce, enabling effective product recommendation systems and improving product search for shoppers plays a crucial role in driving customer satisfaction. Traditional product retrieval approaches have mainly relied on unimodal models focusing on text data. READ MORE