Essays about: "evaluation of business website"

Showing result 1 - 5 of 13 essays containing the words evaluation of business website.

  1. 1. Estimating the Impact of Website Changes on Conversion Rates

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Jan Jarco; [2023]
    Keywords : website design; causal inference; observational study; average treatment effects; double machine learning; Business and Economics;

    Abstract : This study sought to evaluate the historical impact of changes to an ordering page of an online travel agency on its conversion rates. Data gathered from the website over a year, detailing aspects such as travel dates, prices, itineraries, number of passengers, travel time, and carriers, was analyzed. READ MORE

  3. 2. A Comparative study of analysis of theMyntra & Ajio E-businesses Websites using Usability Method to Evaluate.

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Znana Prasanna Peddinti; [2022]
    Keywords : E-businesses; Usability heuristics; Myntra; Ajio; Comparison; Survey evaluation;

    Abstract : Again for the past couple of years, e-business has become a hot topic. This same act of reselling items through the internet is known as e-businesses. Many e-business sites aim to build customer loyalty. READ MORE

  4. 3. A study of comparing the usability of Amazon and Flipkart e-commerce websites using Nielsen’s usability heuristics

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Venkata Chytanya Yelchuru; Srikkar Daruru; [2022]
    Keywords : ;

    Abstract : E-commerce has been a popular topic for the past few years. E-commerce means the act of purchasing and selling the goods over the internet. Many e-commerce websites strive to create a loyal customer base. READ MORE

  5. 4. Usability of Content Management Systems on touchscreen mobile devices

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Maria Krinaki; [2017]
    Keywords : Heuristic evaluation; Content Management System; Touchscreen mobile devices; Usability; Usability heuristics; Usability evaluation; Design; Design prototypes;

    Abstract : Content Management Systems (CMS) can support the creation and maintenance of an e-commerce website and its content. Together with the advance of mobile technology and Internet, it is now possible for business owners to manage their online store using their mobile touchscreen devices. READ MORE

  6. 5. Virtual Reality, Moving from Science Fiction to E-commerce

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Caroline Erkhammar Jonasson; Filippa von Schoultz; [2017]
    Keywords : Virtual reality; E-commerce; Telepresence; Product type; Involvement with technology;

    Abstract : Virtual reality (VR) is growing and expected to disrupt the retail e-commerce market within a few years. Despite the bright forecasts, there is still a lack of academic research on what the effects would be of using VR within e-commerce product presentations and what that could imply for both business and consumers. READ MORE