Essays about: "evelina samuelsson"

Found 3 essays containing the words evelina samuelsson.

  1. 1. A world full of influences : A quantitative study on how Generation Z’s view of a brand’s trustworthiness are affected by Influencers wrongdoings. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johanna Samuelsson; Evelina Tornhed; [2020]
    Keywords : Generation Z; Influencer trustworthiness; brand trustworthiness; spillover effect;

    Abstract : Problem definition: Along with a rapid growth of Internet usage new forms of communication and marketing have occurred. Influencer marketing have become a popular marketing form, but are brand’s aware of the risk it involves when collaborating with an influencer? This thesis examines how a brand’s trustworthiness can be affected by an influencer’s wrongdoing, in the perception of the critical generation - Generation Z. READ MORE

  3. 2. Greenhouse Climate Optimization using Weather Forecasts and Machine Learning

    University essay from Uppsala universitet/Avdelningen för beräkningsvetenskap

    Author : Victoria Sedig; Evelina Samuelsson; Nils Gumaelius; Andrea Lindgren; [2019]
    Keywords : machinelearning; predictions;

    Abstract : It is difficult for a small scaled local farmer to support him- or herself. In this investigation a program was devloped to help the small scaled farmer Janne from Sala to keep an energy efficient greenhouse. The program applied machine learning to make predictions of future temperatures in the greenhouse. READ MORE

  4. 3. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    University essay from IHH, Företagsekonomi

    Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE