Essays about: "event marketing on social media"

Showing result 1 - 5 of 6 essays containing the words event marketing on social media.

  1. 1. How the most liked brands on Facebook interact with their customers

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Julia Barbosa Lucas; [2019-08-06]
    Keywords : Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Abstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE

  2. 2. How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Louise Larsson; Sophie Längvik; Linnéa Kjörling; [2019]
    Keywords : Event marketing; communication; social media; experience; event marketing on social media; marketing events on social media.;

    Abstract : Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. READ MORE

  3. 3. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Matilda Eneberg; Johanna Scortea; [2018]
    Keywords : Place brand image; place attributes; engagement; Instagram; event;

    Abstract : Place branding is complex, and marketers need to find new ways in order of place branding. This thesis concerns communication on social media during an event, and its influence of place brand image. Place brand image is a very wide and complex concept. Therefore, this thesis focuses on three place attributes, namely, people, place, and pulse. READ MORE

  4. 4. Social Media, Insta-Culture and The Reinvention of Fashion Week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Victoria Andersson; Louise Jandér; [2016]
    Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

    Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE

  5. 5. Greece: an attractive destination : Striving towards development or failure?

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Kiriaki Kicki Grigoriadou; [2014]
    Keywords : Greece; destination; unsafe unsecure; travelers; re-attract; push; pull; stagnation; crisis; image; marketing; promotion; money; crisis management;

    Abstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE