Essays about: "event sponsorship case study"

Found 5 essays containing the words event sponsorship case study.

1. 1. Motivation bakom sponsring : en fallstudie ur sponsorernas perspektiv

   University essay from SLU/Dept. of Economics

   Author : Fredrik Barnekow; Oscar Wallmark; Heini Mansikkamäki; [2018]
   Keywords : sponsring; motivation; varumärkeskännedom; image; relationer; varumärkesassociation;

   Abstract : Nästan alla människor har någon gång kommit i kontakt med sponsring. Vi ser välkända logotyper från stora företag i samband med idrottsevenemang, konserter och liknande tillställningar. Vid första anblick kanske det inte verkar anmärkningsvärt, lite logotyper utspridda vid olika event. READ MORE

3. 2. Sponsorship evaluation among local sponsors : An exploratory study of the Cross Country World Cup in Ulricehamn 2017

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Alexander Abrahamsson; Isak Höglund; [2017]
   Keywords : ;

   Abstract : In recent years, the financial investments into sponsorships have increased. This is also significant on a local level. Both corporations and local authority invest extensively in sponsorships today and a growing interest has risen in sport event sponsorships. READ MORE

4. 3. Intersport and their sponsored events - A case study of sponsorship relations

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Liikamaa; [2016]
   Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

   Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

5. 4. Labour migration in the Gulf: the responsibilities of sending and receiving states. Case study of Bangladeshi migrant workers in Qatar

   University essay from Lunds universitet/Juridiska institutionen

   Author : Oksana Riazantseva; [2016]
   Keywords : Law; Human rights; Labour Law; labour migration; ILO; Migrant workers; Qatar; FIFA; Law and Political Science;

   Abstract : The labour migration to the GCC states and Qatar in particular remains substantial. 94 % of Qatari labour force is migrant workers. After Qatar was awarded to host the FIFA World Cup 2022, migration is on the rise and Qatar is expected to welcome at least 1 million workers to build infrastructure for hosting the world-famous event. READ MORE

6. 5. ‘The case Allsvenskan’ - Brand building within smaller teams (Malmö FF, Helsingborgs IF, AIK & Kalmar FF)

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rami Al-Salih; Gustav Hartman; [2013]
   Keywords : Brand equity; Sports; Football; Smaller teams; Communication tools; Sponsorship; Event; Stadium; Buying players; Aaker; Sweden; Business and Economics;

   Abstract : The purpose of this study is to investigate how smaller teams build their brand through, Sponsorship, Event, Stadium and Buying players and how these communication tools are perceived by existing fans and smaller teams, also how these tools are connected to Aaker’s (2010) Brand equity factors (Awareness, Associations, Perceived quality and Loyalty).. READ MORE