Essays about: "events and festivals"

Showing result 1 - 5 of 21 essays containing the words events and festivals.

  1. 1. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Rucheng Wang; [2022]
    Keywords : beer festivals; place identity; uniqueness; authenticity; liminality; Heimat ; nostalgia; globalisation; modernisation;

    Abstract : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. READ MORE

  3. 2. IRL to URL: Digitalization in the live music scene during and post-COVID-19 : A platform-driven study of the live music scene and its approaches

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Valeria Fernández; Boyana Gerasimova; [2022]
    Keywords : Digitalization; COVID-19; Music; Livestreaming; Concerts; Festivals; User Experience; Digital Media;

    Abstract : As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. READ MORE

  4. 3. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alina Bavykina; [2021]
    Keywords : periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

    Abstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE

  5. 4. Discussion of the gift-giving behavior in rural and urban area respectively: Empirical evidence in China

    University essay from Göteborgs universitet/Graduate School

    Author : Yancheng Wang; [2020-07-10]
    Keywords : gift-giving; motive; altruism; reciprocity; social norm; China;

    Abstract : Sending gifts in specific festivals and events is a universal phenomenon. One major concern is the motivations behind the sizable and significant gift expenses. The purpose of this research is to compare the gift-giving motives between rural and urban households. READ MORE

  6. 5. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
    Keywords : Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

    Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE