Essays about: "events in hotel"

Showing result 1 - 5 of 6 essays containing the words events in hotel.

  1. 1. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nikki Wanderoy Göransson; Maria E Kibtia; [2018]
    Keywords : Relationship marketing; event marketing; customers; brands; customer-brand relationships; events; emotional; affective; cognitive; Relationsmarknadsföring; eventmarknadsföring; kunder; varumärke; varumärke-kund relationer; event; affektiv; kognitiv;

    Abstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE

  2. 2. Walindi Point

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Axel Borhaven; [2018]
    Keywords : Africa; Uganda; Lake Victoria; Sustaiability; architecture; timber; construction; Arts and Architecture;

    Abstract : The project is to design a small scale lodge on Nsadzi Island in Lake Victoria. It should have the capacity to accommodate about 20 guests overnight, but the possibility for larger events if needed. READ MORE

  3. 3. Transition Practices: Education for Sustainable Development in Ecotourism

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Nea Pakarinen; [2015]
    Keywords : Sustainable Development; Systems Thinking; Transitions Management; Ecotourism; ESD; Social Practice Theory;

    Abstract : There is a globally acknowledged urgency for mankind to transition toward sustainability. Empowering people to make sound assessments is the basis for desirable transitions. ‘Education for sustainable development’ (ESD) is an interdisciplinary learning process advancing knowledge, understanding and action for sustainability. READ MORE

  4. 4. Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel

    University essay from Malmö högskola/Kultur och samhälle

    Author : Georgy Charyev; [2013]
    Keywords : sustainable strategy; sustainable urban development; hotel management; environment; Crowne Plaza; Ørestad;

    Abstract : The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. The case study of Ørestad district has been chosen with focus on the Crowne Plaza hotel. READ MORE

  5. 5. Sponsorship Portfolio : Empirical study of the decision process

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Audrey Rogers; Evangelia Banti; [2012]
    Keywords : Sponsorship; portfolio; motivations; objectives; evaluation; decision-making process; bank industry; hotel industry.;

    Abstract : Background/Problem: Sponsorship has grown a lot for the past twenty years, to become a part of the marketing activities not to say a full-fledged tool. Being now a major marketing tool, it is crucial to understand how the whole sponsorship process works, in order to control it perfectly. READ MORE