Essays about: "evoked nostalgia"

Found 3 essays containing the words evoked nostalgia.

  1. 1. Pastoral Nostalgia and Digital Media: A Case Study Exploring Nostalgia Communication in Li Ziqi’s Online Short Videos

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Jinpei Deng; [2020]
    Keywords : Nostalgia; pastoral nostalgia; short videos; new media; Li Ziqi; communication; critical visual analysis; semiotics; remix; Sina Weibo; online videos; digital;

    Abstract : The primary goal of this study is to observe how the meaning of nostalgia is negotiated and remediated in Li Ziqi’s short videos, and understand the construction and expression of pastoral images in the video, by examining its social modality of the audiencing site and the compositional and social modalities of the image site through a Critical Visual Approach(CVA). Except for CVA, Remix as a thinking tool helps to frame data selection, mixed methods and theories throughout. READ MORE

  3. 2. The Modern Uses of Nostalgia - An empirical investigation of the effects of nostalgia and authenticity in the 21th century

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonathan Enochsson; Jakob Samuelsson; [2012]
    Keywords : Nostalgia; Authenticity; Generation Y;

    Abstract : The use of nostalgia in marketing has increased in popularity lately, especially when launching new brands. Even so, the theory surrounding nostalgia is not entirely complete. READ MORE

  4. 3. Media Representation of Climate Change in Uganda

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Alice Kiingi; [2012]
    Keywords : Global Journalism;

    Abstract : The purpose of this study was to explore how the Ugandan newspapers, The New Vision and The Daily Monitor frame climate change to become a familiar concept or topic that can be well understood by the public. The term framing in this context does not refer to the ideology of the frame analysis theory but rather defined in simple terms to put a concept into words that convey meaning. READ MORE