Essays about: "evoking"

Showing result 1 - 5 of 52 essays containing the word evoking.

  1. 1. Shifting shorelines : reflection on visulization of sea level rise

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Essi Seiskari; [2023]
    Keywords : sea level rise; climate adaptation; managed retreat; visualization;

    Abstract : Sea level rise is predicted to radically transform coastal landscapes in the coming centuries. Caused by climate change, the impact is already felt in low-lying communities around the world. READ MORE

  3. 2. Impact on player action based on the correlation between environmental game sounds and arousal level

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Eddie Lundin; [2023]
    Keywords : Sound; Game; Gamesound; Arousal level; Ambience;

    Abstract : This study investigates the relationship between environmental game sounds and arousal level, looking to see if/how it affects player action. Previous research has shown that music evoking different levels of arousal affect player lap time performance of a racing game. READ MORE

  4. 3. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

  5. 4. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
    Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

  6. 5. From Streaming to Evoking That Extra Feeling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE