Essays about: "example of research paper for business"

Showing result 1 - 5 of 52 essays containing the words example of research paper for business.

  1. 1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  3. 2. Knowledge Transfer from multinational corporations’ headquarters to their subsidiaries : The methods of transferring knowledge (Explicit & Tacit)

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Monir Hossain; Ariful Islam; [2023]
    Keywords : Headquarter HQ ; Knowledge Transfer KT ; Knowledge transfer process KTP ; Multinational Comapnies MNCs ; Knowledge base theory KBT ; Knowledge base view KBV .;

    Abstract : Background: Globalization, technological advancement and opportunity of capturing new markets have pushed business organizations to expand their business in the inter- national market. As a result, companies have established their subsidiaries in the host country and control their business from headquarters. READ MORE

  4. 3. Nudges at The Forefront of Sustainable Urban Mobility?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Soroor Mansouryar; Mindaugas Bruzas; [2023]
    Keywords : Nudge; Nudge theory; Nudge strategy; Mobility; Sustainable mobility; Sustainable urban mobility; Behavioral intervention; soft measures; Business and Economics;

    Abstract : The main aim of this article is to investigate the application of the Nudge theory within the field of sustainable mobility as a strategy to encourage more use of sustainable modes of transport. This line of research is of particular importance due to the high share of emissions in the transportation sector, which has been increasing over the years. READ MORE

  5. 4. Management Control of Tomorrow – Expectations and preferences affecting business students ́ motivation and job satisfaction, and the consequences for management control

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jacob Thell; Tristan Klüfer; [2022]
    Keywords : Millennials Zoomers; Expectations; Preferences; Motivation; Job satisfaction; Business and Economics;

    Abstract : The purpose is to investigate what the next generation of employees prefer and expect, to be satisfied and motivated at work. It should also be shown, what they prioritise, when comparing two different items. READ MORE

  6. 5. Women in Engineering - A Qualitative Study on Womens’ Experiences in an International Engineering Company

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jessica Paulsson; Elsa Pengu; Tanja Sukaj; [2022]
    Keywords : diversity; gender diversity; women in engineering; STEM; diversity recruitment; Business and Economics;

    Abstract : This paper examines the experiences of women working in the field of engineering. The specific focus of this qualitative interview study is female employees in a factory at an international engineering company. READ MORE