Essays about: "example of thesis background of the study for marketing strategies"

Found 3 essays containing the words example of thesis background of the study for marketing strategies.

  1. 1. Development of innovative functional pet food products - a compilation of relevant knowledge for industry actors

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Bengtsson; Gunnel Bildt; Julia Skäremo; [2015]
    Keywords : functional foods; innovation; pet food; product development; Technology and Engineering;

    Abstract : Problemställning: Ändringar i EU:s lagstiftning har på senare tid förändrat mervärdesmatsbranschen genom att skärpa kraven för påståenden till konsumenter. Samtidigt har mervärdesprodukter växer för husdjur ökat. READ MORE

  3. 2. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Esther Nzungwa Leander; [2009]
    Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

    Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE

  4. 3. Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Oskar Hemström; Joakim Luu; Ulrik Unenge; [2006]
    Keywords : Nation branding; nation brand; tourism marketing; destination branding; Chinese outbound tourism;

    Abstract : The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations. READ MORE