Essays about: "example of thesis on marketing"

Showing result 1 - 5 of 80 essays containing the words example of thesis on marketing.

  1. 1. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  3. 2. Marketing of Community-Based Tourism : A case study of Central Asia

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Fiona Gansauer; [2021]
    Keywords : Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

    Abstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE

  4. 3. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

    University essay from

    Author : Angelica Ferneborg; Marie Amminger; [2021]
    Keywords : Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

    Abstract : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. READ MORE

  5. 4. Variable Selection in High-Dimensional Data

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sarah Reichhuber; Johan Hallberg; [2021]
    Keywords : variable selection; variable selection methods; linear regression; high-dimensional data; variable importance;

    Abstract : Estimating the variables of importance in inferentialmodelling is of significant interest in many fields of science,engineering, biology, medicine, finance and marketing. However,variable selection in high-dimensional data, where the number ofvariables is relatively large compared to the observed data points,is a major challenge and requires more research in order toenhance reliability and accuracy. READ MORE

  6. 5. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felicia Cederberg; Sophie Johansson; [2021]
    Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

    Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE