Essays about: "examples of marketing research"

Showing result 1 - 5 of 37 essays containing the words examples of marketing research.

1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

3. 2. Examining the adoption of blockchain technology in the diamond industry : Benefits and challenges of embracing disruptive innovation in conservative sectors

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Carl Cardone; Anna Zavjalova; [2023]
   Keywords : Conservative sector; diamond industry; disruptive innovation; blockchain technology; technology acceptance;

   Abstract : Industries with conservative mindsets are known for being reluctant toward adoption of new technologies and resistant to change. The diamond business is one of those examples that encounter challenges in implementing disruptive innovations like blockchain technology despite its potential benefits. READ MORE

4. 3. Rethinking organic municipal solid waste management in Kenyan urban areas

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Elaine M'nkubitu; [2022]
   Keywords : Organic waste management; circular economy; extrapolation; stakeholders; influencing factors.; Earth and Environmental Sciences;

   Abstract : Organic waste forms a big share of municipal solid waste, especially in developing countries. Its management is however faced with many challenges ranging from limited financial and technical capacity to lack of, or weak policy enforcement. This causes poor management of the waste leading to open dumping and disposal in un-engineered landfills. READ MORE

5. 4. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Rowan Katherine Drury; [2021]
   Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

   Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

6. 5. Modelling Customer Lifetime Value in the Retail Banking Industry

   University essay from KTH/Matematisk statistik

   Author : Max Völcker; Carl Stenfelt; [2021]
   Keywords : CLV; Statistics; applied mathematics; marketing; machine learning; markov chains; CART; random forest; retail banking; CLV; Statistik; tillämpad matematik; marknadsföring; maskininlärning; markovkedjor; CART; random forest; banksektorn;

   Abstract : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. READ MORE