Essays about: "exclusivity"

Showing result 1 - 5 of 50 essays containing the word exclusivity.

  1. 1. Analysing Evil : A Comparison of Christian and Islamist Terrorist Acts

    University essay from Umeå universitet/Statsvetenskapliga institutionen

    Author : Felix Franzino; [2021]
    Keywords : terrorism; religious terrorism; Christian and Islamist acts of terrorism; Anders Behring Breivik Norway 2011; Paris attacks November 2015; IS;

    Abstract : Although terrorism is an area that has been the subject of much research, systematic searches in databases reveal that a focus on actors and movements that find their motivation in Christian beliefs, is, by and large, lacking. Ever since the 9/11 terrorist attack, Islamist terrorism has been the major focus. READ MORE

  2. 2. Renting is the New Black?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
    Keywords : Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

    Abstract : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. READ MORE

  3. 3. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  4. 4. From commercial product to art piece: luxury in the search of virtual exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
    Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

    Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE

  5. 5. Stay exclusive or go inclusive : Exploring consumers’ perception of luxury fashion brands’ use of digital channels and disruptive technologies.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jessica Alverönn Oresvärd; Charlotta Herkommer; Sandra Siljevik Laine; [2021]
    Keywords : Luxury fashion; Digitalisation; Digital channels; Disruptive technologies; Consumer perception; Exclusivity;

    Abstract : Background and problem: The perception of luxury fashion has been shaped throughout history with well-known brands’ innovative strategies and designs. Along with its crafts and arts, exclusivity has been one of the main pillars of luxury fashion, creating the perception of luxury fashion products only being available to the ‘elite’; which has been feasible to maintain in an analog society. READ MORE