Essays about: "exclusivity"

Showing result 1 - 5 of 63 essays containing the word exclusivity.

1. 1. Symbiosis in Open Innovation: Small Firms' Dance with Large Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Carl Fröblom; Evelina Holmstedt; Ragnvald Løkholm-Alvestad; [2024]
   Keywords : Open innovation; Licensing; Asymmetric Partnerships; Challenges; Management; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore the challenges that small firms face when engaging in open innovation by out-licensing to larger companies. Additionally, it aims to investigate the strategies that these small firms use to manage the challenges. READ MORE

3. 2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Smedmark; Karin Forslund; [2023]
   Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

4. 3. Bridging space syntax and social capital : a participatory approach to analysing the potential of Light Rail Transit to reconfigure spatialised social segregation in Gottsunda

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Jelmer van der Ham; [2023]
   Keywords : public transport; spatialised social segregation; social capital; space syntax; participatory mapping; co-presence;

   Abstract : The geographic separation of population groups can perpetuate social inequalities in reaching socio-economic opportunity and can exacerbate social exclusivity. Gottsunda, an area in Uppsala, has experienced historically reinforced spatialised social segregation by concentrating groups with foreign-born and low socio-economic backgrounds within the same neighbourhood. READ MORE

5. 4. Queer Sex Education - A Missed Opportunity : A project about the queer exclusivity in the old Swedish sex education curriculum

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Ossian Elfvendahl Knudsen; [2023]
   Keywords : Queer; Sex Education; LGBTQIA ; Queer Sex; Pleasure; Intimacy; Photography;

   Abstract : With this project I want to know how the earlier sex education has affected queer peoples experiences with sex and start a discussion of the new sexual education curriculum and if the changes to the curriculum were too late or not. My goal is to get the new generation of queer people to not forget to keep fighting for the rights that we got and to show everyone outside of the queer community the exclusivity that we have faced for years within a topic not a lot of people are talking about. READ MORE

6. 5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE