Essays about: "exclusivity"
Showing result 21 - 25 of 63 essays containing the word exclusivity.
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21. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE
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22. Valuable aspects of Slow Fashion : A consumer perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. READ MORE
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23. Design of a innovative ceramic product for the "Cosentino Design Challenge 14"
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : HejVän is an exclusive piece of furniture designed for the Hall of your house inspired by Swedish Design. The concept has been designed implementing the behavior of Swedish society and crafts, this can be seen in the use of materials, the smart mirror, the hangers or the dry shoe system. READ MORE
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24. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE
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25. ‘The future of innovative partnerships’ - How can large global corporations and startups form successful collaborations?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Startups have emerged as an important source of innovation, since the move from closed to open innovation, disruptive innovations have received more attention, and more actors are starting to engage with startup activities. Previous examples can be seen of large corporations moving from being leaders in their industries to not even being here today that have contributed to many large corporations feeling a sense of urgency to work more with innovation and external actors, such as startups. READ MORE