Essays about: "experience co-creation"

Showing result 21 - 25 of 89 essays containing the words experience co-creation.

1. 21. Green travel onboarding – An exploration of the environmental value co-creation in tourism transportation online platforms from the millennial's perspective

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Jung-Tzu Tsai; Michaël Le; [2021]
   Keywords : Millennials; Value co-creation; Customer decision process; Tourism Transportation; Sustainability options; Environmental value; Social Sciences;

   Abstract : The carbon emissions from tourism transportation have been a significant environmental issue. Studies have tried to investigate the impacts of sustainability initiatives provided by tourism transportation on travellers, but the target group and the types of transportation are limited. READ MORE

3. 22. Beyond the screen. : Exploring the usability of non-visual modalities in cross-device systems.

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Weronika Wierzba; [2021]
   Keywords : cross-device system; multi-screen; non-visual modalities; gestures; gesture taxonomy;

   Abstract : This thesis explores how non-visual modalities, especially gestures, can be utilized to enhance User Experience, taking as a probe an existing multi-screen, cross-device system.  In the first Chapters of the thesis a theory on cross-device systems is  being reviewed for the existing design frameworks, principles and practices, and a case study to further investigation of challenges and issues occurring in a chosen cross-device system is conducted. READ MORE

4. 23. Digital Communication and Interactive Storytelling in Wikipedia : A Study of Greek Users’ Interaction and Experience

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : George Mavridis; [2021]
   Keywords : Wikipedia; interactive storytelling; digital communication; digital humanities; online communities; user experience; hyperlinks; interactive tools;

   Abstract : Wikipedia consists of an online encyclopedia created by users worldwide who collaborate to distribute knowledge and edit information in real-time. Although Wikipedia's accuracy has been a disputable and debatable issue in many recent studies, little academic research has systematically addressed how users interact with the platform's storytelling tools and how do they perceive and use Wikipedia's infrastructure, such as interactive tools. READ MORE

5. 24. The Willingness to Pay for Online Concerts : A Case Study: Feuerschwanz – Die letzte Schlacht

   University essay from

   Author : Alicia Löffler; [2021]
   Keywords : concert; online concert; willingness to pay; motivations; events; virtual events; experiences; co-creation;

   Abstract : This research was conducted to find out more about the willingness to pay for online concerts both during the Covid-19 pandemic and in the future. Secondary data was collected in form of literature in order to perform primary research. READ MORE

6. 25. Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Frida Bergquist Olsson; Hanna Dahl; [2021]
   Keywords : Digital marketing; AI Marketing; AI-based decision aids; Service-Dominant Logic; Value co-creation; Value co-destruction; Consumer value;

   Abstract : In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. READ MORE