Essays about: "experiential value"

Showing result 1 - 5 of 43 essays containing the words experiential value.

  1. 1. Defining customer value in disruptive business models

    University essay from Göteborgs universitet/Graduate School

    Author : Antonia Welzel; [2023-07-20]
    Keywords : customer value; disruptive innovation; subscription-based car ownership;

    Abstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE

  3. 2. Can You Pet the Dog? : Exploring the experiential impact of sociable animal interaction in games

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Frida Björnfot; Sofia Rautiainen; [2023]
    Keywords : digital game; game design; human-animal interaction; player experience; virtual animals;

    Abstract : The feature to “pet” animals in digital games is highly requested by players in online discourse, but there is a lack of research on its utility from a game design perspective. This thesis aims to gain a preliminary understanding of the effects of optional, sociable animal interaction to further inform game design decisions. READ MORE

  4. 3. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    University essay from KTH/Ljusdesign

    Author : Janani Narayanan; [2023]
    Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

  5. 4. Parkkaraktärer : en undersökning av Slottsparken, Malmö, i vintertid

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Klara Johansson; Lisa Jakobsson; [2023]
    Keywords : parkkaraktärer; miljöpsykologi; vintertid; hälsa; upplevelsevärden;

    Abstract : Idag spenderar vi människor alltmer tid inomhus vilket tenderar att ha negativa effekter på vår hälsa. Det är konstaterat att utomhusvistelse i all form är bra för oss människor och eftersom det naturliga dagsljuset är begränsat under vintern blir det extra viktigt att vistas ute under denna tid. READ MORE

  6. 5. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE