Essays about: "explain the definition of marketing"

Found 5 essays containing the words explain the definition of marketing.

1. 1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

   University essay from Lunds universitet/Teknisk logistik

   Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
   Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

   Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

3. 2. Communication of sustainable fashion : To communicate sustainable fashion through the label

   University essay from Akademin för textil, teknik och ekonomi

   Author : Annika Karlsson; [2015]
   Keywords : Sustainability; Eco-label; Marketing; Visual communication; Message; Fashion supply chain; consumer behaviour;

   Abstract : The purpose in this thesis is to analyse which information about the sustainable impacts in fashion supply chain is the most important for the consumer. To find out how the eco-label can be designed with information and messages about the sustainable producing process, and to make the consumer more safe and satisfied with the fashion industry’s communication about sustainability and their sustainable products. READ MORE

4. 3. Socialt hållbar stadsutveckling från idé till praktik : begreppsutveckling i Kvillebäcken

   University essay from SLU/Dept. of People and Society

   Author : Joanna Fehler; [2014]
   Keywords : social hållbarhet; hållbar stadsutveckling; begreppsutveckling; globala idéer; lokal översättning; Delegationen för Hållbara Städer; Kvillebäcken; Göteborg;

   Abstract : I den här uppsatsen undersöks begreppen hållbar utveckling och social hållbarhet i omvandlingen av Kvillebäcken, Göteborg, utifrån frågorna hur och varför definitionen av begreppen har förändrats under projekttiden, från idéstadie till praktik. Målet är att förstå berättelsen kring hållbarhetsbegreppet i Kvillebäcken. READ MORE

5. 4. Consumer's behavior and trust in E-commerce

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Rachel AMIMEUR; Caterina NOCERAS MULET; [2012]
   Keywords : Marketing consumer behavior e-commerce;

   Abstract : Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. READ MORE

6. 5. The Freedom to Provide Services and the Right to Establishment -V- The Right to Strike

   University essay from Lunds universitet/Juridiska institutionen

   Author : Thomas Welin; [2009]
   Keywords : EG-rätt; Law and Political Science;

   Abstract : The purpose of this thesis is to describe and analyse the problems surrounding the conflict between fundamental rights and common market freedoms, as they appear in the Laval and Viking judgements. The overall question that this work intends to answer is when a collective action undertaken by trade unions of a Member State for curbing the freedom of an undertaking to enter the market of another Member State is legitimate or illegitimate under Community law. READ MORE