Essays about: "external influences on smes"

Showing result 1 - 5 of 9 essays containing the words external influences on smes.

1. 1. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
   Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

   Abstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE

3. 2. Sustainability drivers in Small and medium-sized enterprise's

   University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Author : Fedek Mohammad; [2020]
   Keywords : SMEs; Sustainability drivers; Internal drivers; External drivers;

   Abstract : Problem: There is little amount of research focused on small and medium-sized enterprise’s (SMEs) and their work with sustainability. Most research on sustainability drivers has been developed on large organizations which makes this thesis provide a perspective on the most important sustainability drivers in SME’s and how they are embedded in SME’s. READ MORE

4. 3. Beyond Legal Borders : Why SMEs in Sweden communicate on its Sustianbility performance, through a lens of stakeholder engagement

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sanna Nalin; Mimmie Berglund; [2020]
   Keywords : Sustainability; Sustainability Communication; Small- and Medium-Sized Enterprise SME ; Stakeholder Engagement; Hållbarhet; Hållbarhetskommunikation; Småföretagare; intressentperspektiv;

   Abstract : Background: Existing literature implies research about Sustainability reporting and SMEs to be limited. SMEs are more vulnerable to economic pressure which may result in enhanced challenges in integrating sustainability practice. READ MORE

5. 4. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
   Keywords : Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

   Abstract : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. READ MORE

6. 5. Strategic Thinking is Context Dependent

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Størner; Andrew Teller; [2019]
   Keywords : Strategic thinking; Strategy; Business Management; CEOs; Small and Medium Enterprises; SME; Management; Master’s in Management; Sweden; Business and Economics;

   Abstract : Strategic thinking is a complex field that consists of more than the concept of strategy. Strategic thinking is important to business success, to maintain a competitive advantage, to strategic planning, and management decision-making. However, this is not an exhaustive list of reasons why strategic thinking is relevant. READ MORE