Essays about: "extrinsic cues"

Found 5 essays containing the words extrinsic cues.

1. 1. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Therese Genovese; Charlotte Green; [2021]
   Keywords : green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

   Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. READ MORE

3. 2. The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Eddie Nilsson; Tobias Grieg-Halvorsen; [2020]
   Keywords : Slow fashion; slow fashion consumption; relationship marketing; perceived value; value-in-use; pre-purchase; post-purchase; extrinsic cues; price; quality; style; awareness; trust.;

   Abstract : Purpose: The purpose of this research is to explore how consumers of slow fashion experience value of apparel in relation to price, quality, appearance and style, awareness, and trust.Research questions: How do the extrinsic cues in relation to slow fashion influence the value journey of slow fashion consumers? What is the experienced value journey of slow fashion consumers from pre-purchase to post-purchase of apparel?Methodology: data was collected through semi-structured interviewing with eight participantsFindings: The research identified that slow fashion consumers undergo a value journey based on five components: their knowledge, altruistic concerns, personal investment, expectations, and their emotional connection. READ MORE

4. 3. Country of Origin within the consumers' decision-making process

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Benedikt Schneller; Jake James Swanson; [2018]
   Keywords : country of origin; decision-making process; high involvement products; information cues; perception.;

   Abstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE

5. 4. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Wei Jin; Bo Li; [2018]
   Keywords : Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

   Abstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE

6. 5. Consumer’s Perceptions of Values Regarding Different Shelf Levels in Terms of Price

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Saqib Ali Mumtaz; Md.Asifur Rahman; [2011]
   Keywords : Cue; Price; Shelf Levels; Consumer’s Perceptions;

   Abstract : Retail shelves acts as extrinsic cues which influence consumers’ perceptions and facilitates them in their purchase dilemma. This study is about determining any possible association between vertical shelf levels and consumers’ perception of values. READ MORE