Essays about: "extrinsic cues"

Found 3 essays containing the words extrinsic cues.

  1. 1. Country of Origin within the consumers' decision-making process

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Benedikt Schneller; Jake James Swanson; [2018]
    Keywords : country of origin; decision-making process; high involvement products; information cues; perception.;

    Abstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE

  2. 2. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Wei Jin; Bo Li; [2018]
    Keywords : Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

    Abstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE

  3. 3. Consumer’s Perceptions of Values Regarding Different Shelf Levels in Terms of Price

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT; Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Saqib Ali Mumtaz; Md.Asifur Rahman; [2011]
    Keywords : Cue; Price; Shelf Levels; Consumer’s Perceptions;

    Abstract : Retail shelves acts as extrinsic cues which influence consumers’ perceptions and facilitates them in their purchase dilemma. This study is about determining any possible association between vertical shelf levels and consumers’ perception of values. READ MORE