Essays about: "företagsekonomi"

Showing result 1 - 5 of 2161 essays containing the word företagsekonomi.

  1. 1. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
    Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

    Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

  3. 2. Green Banking’s role in the Swedish banking sector

    University essay from Umeå universitet/Företagsekonomi

    Author : Andreas Mattsson; [2022]
    Keywords : ;

    Abstract : Global warming is a growing problem, and climate changes are now moving toward a state that is greater than usual. Various industries and customers’ needs to change their buying behavior to save our planet. As a key performer in society, the bank sector is evolving and changing towards a greener future. READ MORE

  4. 3. Why do female entrepreneurs decide to exit their ventures? : A qualitative study on the entrepreneurial exit decisions of female entrepreneurs in Sweden.

    University essay from Umeå universitet/Företagsekonomi

    Author : christa keza; Isabella Larsson; [2021]
    Keywords : Female entrepreneurship; entrepreneurial process; entrepreneurial exit;

    Abstract : There are fewer female entrepreneurs than their male counterparts worldwide. This disparity persists even in countries like Sweden with the highest gender equality index scores and therefore presumed to be more gender equal. Moreover, women are underrepresented in the entrepreneurship literature. READ MORE

  5. 4. THE IMPORTANCE OF FORMULATING A UNIFORM STRUCTURE FOR NON-FINANCIAL REPORTING: A quantitative study based on the evidence from the automotive industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Asif Sarker; Mundi Mike-Hana Fongang; [2021]
    Keywords : Non-financial reporting; Sustainability reporting; Stakeholders; GRI; Automotive industry.;

    Abstract : Nowadays, sustainability has become a well-known and popular topic which has drawn the attention of many people worldwide. To fulfill their responsibility towards sustainability, the business world is shifting from an accounting-based accountability to an accountability-based accounting. READ MORE

  6. 5. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE