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1. 1. How to design a distribution flow to the Indian market - Based on market potential, import regulations, and trade barriers

   University essay from Lunds universitet/Teknisk logistik

   Author : Linn Sjövie Hasserius; Jessica Arvidsson; [2014]
   Keywords : Corporate strategy; macro environment; sales and market potential; trade regulation; distribution flow; import and export; India; Företagsstrategi; makromiljö; försäljnings- och marknadspotential; handelsregler och utformning av distributionsflöde; försörjningskedja; import och export; Indien; Technology and Engineering;

   Abstract : BACKGROUND AND PURPOSE A global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. READ MORE