Essays about: "f-commerce"

Found 1 essay containing the word f-commerce.

  1. 1. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions

    University essay from Internationella Handelshögskolan

    Author : Carlos Valles; Antoniya Petrova; [2012]
    Keywords : Adoption barriers; attitudes; brand extension; consumer behavior; Facebook commerce; f-commerce; perceived risks; perceptions; ZMET;

    Abstract : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. READ MORE