Essays about: "factor influence shopping behavior"

Showing result 1 - 5 of 7 essays containing the words factor influence shopping behavior.

1. 1. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kikelomo Olatunji-Aikomo; [2023]
   Keywords : Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

   Abstract : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. READ MORE

3. 2. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

4. 3. Online Shopping Behavior

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hashim Shahzad; [2015]
   Keywords : Online Shopping Behavior; perceived risk; trust security; e-commerce; website design;

   Abstract : Online shopping is a very much developed phenomena in Scandinavian countries. Different online factors impact online consumers’ behavior differently depending on the environment of different regions. Sweden is one of the developed and technologically advanced countries. READ MORE

5. 4. Consumers’ Attitude towards Online Shopping : Factors influencing Gotland consumers to shop online

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Muhammad Umar Sultan; Md. Nasir Uddin; [2011]
   Keywords : Consumer Attitudes; Online shopping; Gotland;

   Abstract : In the era of globalization electronic marketing is a great revolution.  Over the last decade maximum business organizations are running with technological change.  Online shopping or marketing is the use of technology (i.e. READ MORE

6. 5. The change in buying behavior after becoming a mother : In the aspect of ecological food

   University essay from IHH, Företagsekonomi

   Author : Danny Andersson; Miran Futic; Fredrik Magnusson; [2010]
   Keywords : Ecological food; buying behavior; consumer decision-making; Ekologisk mat; köpbeteende; konsumentens beslutsprocess;

   Abstract : Background for study:The ecological trend has grown in the latest years, and earlier studies has shown that women are most likely to buy ecological food. However, becoming a mother comes with new expenses connected with the baby. READ MORE