Essays about: "factors affecting Marketing Mix"

Showing result 1 - 5 of 7 essays containing the words factors affecting Marketing Mix.

1. 1. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

   University essay from Lunds universitet/Produktionsekonomi

   Author : Oscar Nilsson; Anton Gunnarsson; [2023]
   Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

   Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

3. 2. Pricing Single Malt Whisky : A Regression Analysis

   University essay from KTH/Matematisk statistik

   Author : Sanna Bjartmar Hylta; Emma Lundquist; [2016]
   Keywords : ;

   Abstract : This thesis examines the factors that affect the price of whisky. Multiple regression analysis is used to model the relationship between the identified covariates that are believed to impact the price of whisky. The optimal marketing strategy for whisky producers in the regions Islay and Campbeltown are discussed. READ MORE

4. 3. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Kostantin Valassis; Yannick de Rosen; [2013]
   Keywords : Marketing mix; adaptation; standardization; SMEs; internationalization.;

   Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE

5. 4. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Keywords : Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Abstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE

6. 5. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE