Essays about: "factors influencing brand choice"

Showing result 1 - 5 of 8 essays containing the words factors influencing brand choice.

1. 1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

3. 2. Factors influencing the choice of brands of music services among Russian consumers

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Kseniia Gunko; [2019]
   Keywords : Discrete Choice Models; Multinomial Logit; Best-Worst Scaling Method; Music Streaming Services; Brands;

   Abstract : This paper examines the attitude of consumers towards music streaming services in Russia. The main goal of the research is to define the level of preferences of different features of the services and to match them to the brands present in the market. READ MORE

4. 3. Family business branding in Romania: A matter of identity, image, and reputation

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Adrian Motoc; Andrei Mihai Gitman; [2019]
   Keywords : Family Business Branding; Identity; Image; Reputation; Romania.;

   Abstract : Background: Family businesses are shaping the world’s economy through contributions to establishing jobs, creating wealth, and competitiveness, correspondingly being influenced by the quality of the business environment. Family business branding is useful to understand how to leverage their unique resources and create a competitive advantage, these being shaped by the context. READ MORE

5. 4. Secondhand shopping is (not) for all! : Generation Y's Consumer Behavior regarding seconhand shopping

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Amanda Åkesson; Duy-An Vu; [2015]
   Keywords : Generation Y; consumer behavior; secondhand shopping; subcultures; brand community;

   Abstract : Swedish newspapers and media sites write that secondhand shopping is a growing consumption trend in today’s society. People’s consumer behavior affect their choice of purchasing brands and products, where secondhand shopping is a choice. READ MORE

6. 5. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
   Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

   Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE