Essays about: "factors influencing customer behavior"

Showing result 1 - 5 of 23 essays containing the words factors influencing customer behavior.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

   University essay from Jönköping University

   Author : Kiran Raza; Sai Madhavi Palle; [2023]
   Keywords : Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

   Abstract : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. READ MORE

4. 3. Cooperation In Fragmentation: Factors Influencing the Willingness of Firms to Cooperate in Fragmented Industries

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Constantin Grosse; Johannes Friederich Justus; [2022]
   Keywords : Fragmentation; Cooperation; Mobility Industry; Industry Change; Consolidation; Business and Economics;

   Abstract : In any given industry, fragmentation, namely the state of a disintegrated landscape of market participants’ offerings, can have detrimental effects on firms and customers in the likes of inefficiencies or inconvenient offerings, respectively. Despite recent first steps towards consolidation of offerings through, for example, platform ecosystems, the German mobility industry is still largely fragmented. READ MORE

5. 4. Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Chamal Gamalathge; Naqash Azhar; [2022]
   Keywords : Purchasing behaviors; organic products; product knowledge; environmental awareness; prior experience; health awareness; customers;

   Abstract : The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka. READ MORE

6. 5. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Abdulrahman Choura; Saria Abou Jeb; [2021]
   Keywords : Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

   Abstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE