Essays about: "factors influencing customer behavior"

Showing result 11 - 15 of 23 essays containing the words factors influencing customer behavior.

  1. 11. Unexpected Item in the Bagging Area : An Examination of Joint Recovery and Customer Satisfaction in Retail Self-Service

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Maria Alvarez Zea; Marissa Metro; [2018]
    Keywords : Self-Service Technologies; Service Failure; Service Recovery; Retail; Customer Loyalty; Joint Recovery; Co-Creation; Customer Satisfaction;

    Abstract : With the growth of self-service technologies in retail stores and services, service failure of the technology is seemingly inevitable. This has lead to the question of how these failures influence customers, specifically their satisfaction and loyalty. READ MORE

  3. 12. Organic hair care and the green purchasing gap : A TPB approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jeannine Strauss; Steffen Kleine Stüve; [2016]
    Keywords : ;

    Abstract : The following explores the effects of certain consumer values such as health-, environmental- and appearance consciousness as well as of certain factors of perceived behavioral control such as trust, availability and price on the purchase intention of organic shampoo, in the German organic hair care market. This has been done through combining the theory of Ajzen (2002) about planned behavior and the study done by Yeon Kim and Chung (2011) on the attitude- intention relationship of organic hair care products in the US-market. READ MORE

  4. 13. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carlotta Rathsack; Maximilian Hoffmann; [2016]
    Keywords : Technology; SST; Sweden; grocery retail; customer perspective; customer behavior; customer participation; customer satisfaction; service-marketing;

    Abstract : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. READ MORE

  5. 14. Factors that Influence the decision when buying second-hand products.

    University essay from Umeå universitet/Företagsekonomi

    Author : Md Didarul Alam; [2015]
    Keywords : Second-hand products; used goods; brand; price; risk; market place; purchase intention; used products; buying behavior;

    Abstract : Buying and selling of used goods is something that has been done for centuries. Throughout the last 20 years, rapid growth of second-hand products consumption has got the attention of researchers and raised the question why customers buy second-hand products. READ MORE

  6. 15. Factors influencing a customer’s loyalty in B2B relationships : A qualitative study of relationship marketing

    University essay from

    Author : Pia Andersson; Klara Karlström; [2014]
    Keywords : Relationship marketing; Customer Loyalty; B2B; Behavior;

    Abstract : Title: Factors influencing a customer’s loyalty in B2B relationships: A qualitative study of relationship marketing Authors: Klara Karlström & Pia Andersson Advisor: Svante Andersson Level: Master thesis in marketing (15 Swedish credits). Spring 2014. READ MORE