Essays about: "factors influencing international business"

Showing result 16 - 20 of 36 essays containing the words factors influencing international business.

1. 16. Swedish firms achieving legitimacy on the Japanese market : A qualitative study on how Swedish firms manage to achieve legitimacy on the Japanese market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emil Sjöstedt; Leonard Zeilon; [2019]
   Keywords : Legitimacy; International business; Culture; Internationalization; Networks;

   Abstract : The purpose of this thesis was to investigate how Swedish firm operating on the Japanese market can achieve legitimacy in consideration to the cultural context. The thesis has an exploratory purpose where the methodology was based on a qualitative method with and inductive approach. READ MORE

3. 17. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
   Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

   Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

4. 18. The Influence of Chinese Culture in the Italian Business in China

   University essay from Stockholms universitet/Avdelningen för kinesiska

   Author : Claudia Ruvolo; [2018]
   Keywords : Chinese Business; International; Cultural Differences; Italian companies; China; Guanxi; Face; Mianzi; Strategy; 国际商务；文化差异；意大利公司；中国；关系；面子；战略;

   Abstract : In the author’s view culture plays an important role in the international business. Cultural issues represent the key factors for a successful cooperation and partnership among companies from different countries. READ MORE

5. 19. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camila Moreira; Viktoria Chalkidou; [2018]
   Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

   Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

6. 20. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE