Essays about: "factors influencing international marketing globalization"

Found 2 essays containing the words factors influencing international marketing globalization.

1. 1. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

   University essay from

   Author : Xiaojing Gu; Cheng Han; [2016]
   Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

   Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE

3. 2. Securing the global brand strategy : – global standardization or local adaptation

   University essay from Ekonomihögskolan, ELNU

   Author : Jenny Andersson; Julia Borgvall; [2011]
   Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

   Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE