Essays about: "factors of International Marketing Environment"

Showing result 1 - 5 of 30 essays containing the words factors of International Marketing Environment.

1. 1. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artem Syniuk; [2021]
   Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

   Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

3. 2. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Peter Nilsson; [2020]
   Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

   Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

4. 3. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Prisca Thiru; Aleksandra Denisova; [2020]
   Keywords : Internationalization; Higher education; International students; Push-pull factors; Decision making;

   Abstract : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. READ MORE

5. 4. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Connor Allen; [2019]
   Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

   Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE

6. 5. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE