Essays about: "factors of market orientation"

Showing result 1 - 5 of 57 essays containing the words factors of market orientation.

1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   University essay from Göteborgs universitet/Graduate School

   Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

3. 2. Unraveling the Influencing Factors Behind Urban-to-Rural Migration among Artists in Rural Skåne Region

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Aniesha Goeslina Hawaningrum; [2023]
   Keywords : counter-urbanization; exurban artists; migration; urban-to-rural; lived experiences; influencing factors; values; accounts; Social Sciences;

   Abstract : Counterurbanization has become a phenomenon in recent decades. Despite, more people choose to live in big cities. Urban crisis-related population disparities pose serious societal problems. Traditionalists assume people follow the perceived greater employment opportunities in urban areas to pursue wealth and monetary gain. READ MORE

4. 3. Entrepreneurial orientation and firm performance in SMEs:The case of Jordan

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : JOMAH ABOU SAIF; [2023]
   Keywords : Entrepreneurial orientation; market orientation; strategic flexibility; environmental hostility; organizational performance; SMEs.;

   Abstract : While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. READ MORE

5. 4. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erika Lybe; Arantxa Rufrancos Luna; [2023]
   Keywords : Inclusion; Diversity; Video Games; Female characters; Representation; Business and Economics;

   Abstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE

6. 5. Predicting Equity Fund Returns: The Impact of the Momentum-Factor on Performance

   University essay from KTH/Matematisk statistik

   Author : Pontus Hovberger; Hugo Brunlid; [2023]
   Keywords : Equity Funds; Value; Growth; Momentum; Carhart Four-Factor Model; Multifactor Model; Momentum Crashes; Aktiefonder; Värdeaktier; Tillväxtaktier; Momentum; Carhart Four-Factor Model; Multifaktormodell; Momentumkrascher;

   Abstract : Momentum has been a persistent and robust factor in explaining excess future returns, generating great interest from investors and financial analysts. Following the financial crisis of 2008 and the Covid-19 pandemic, there have been instances of significant momentum crashes. READ MORE