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Showing result 1 - 5 of 56 essays matching the above criteria.

  1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  2. 2. Creativity Management in Creative Organizations : The Economic versus Creative Perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kayla Holliday; Mårten Brorsson; [2023]
    Keywords : creativity; creativity management; film and business; conflict management; creative organizations; creative versus economic perspective; dual executive leadership;

    Abstract : For businesses that rely on creativity for their success, its effective and thought-out management is necessary for the entity to thrive. The field of creativity management has emerged as a result, highlighting the employment of a ‘creative climate,’ motivational tools, and an appropriate organizational structure as essentials for the asset’s optimization (Dubina, 2013, Sternberg and Lubart, 2004, Tonnquist, 2018, Csikszentmihalyi and Wolfe, 2014, Karambayya and Reid, 2009). READ MORE

  3. 3. Implementing Strategy through PPM in an Internal Development Department

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Simon Millard; [2023]
    Keywords : project portfolio management; project management; portfolio management; PPM; PBO; PMO; PMI; PM; SPM; project based organization; strategy; portfolio strategy; project portfolio structuring; portfolio structuring framework; resource allocation; matrix organization; strategic effectiveness; strategic alignment; aggregate planning; project evaluation; portfolio prioritization; project prioritization; prioritization method; portfolio selection; project selection; portfolio balancing; project scoring; portfolio budgeting; portfolio roadmap; project screening; projektportfölj; projekt portfölj; projekt-portfölj; portföljhantering; projektorganisation; projekt organisation; resursallokering;

    Abstract : The focus of strategy research has long revolved around strategy formulation rather thanstrategy implementation, despite the evidence indicating that intended strategies are rarelyachieved. Project portfolio management, PPM, assumes a crucial role in enabling strategyimplementation and can be regarded as a representation of the organization's actual pursuedstrategy. READ MORE

  4. 4. Understanding the Success Factors of Car Free Development: A Case Study of Stakeholder Interrelations and Management in Car Free Development

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Luisa Rensing; Andrea Wessels; [2023]
    Keywords : Social Sustainability; Sustainable Urban Mobility; Car Free Development; Stakeholder Management; Business and Economics;

    Abstract : The social, environmental, and economic impact of cars in urban areas are a rising concern of the public and policy makers since motorized vehicles have several negative impacts on individual health and climate change. Car free developments have induced positive changes in all three dimensions of sustainability. READ MORE

  5. 5. Why are some people better than others? : Is it because of their cultural background, personal competence, or company’s influence?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Abdul Rafay; Elanur Ozbutun; [2023]
    Keywords : Cross-cultural communication; Individual competence; Culture; Company influence; International Business; Intercultural interactions; Negotiations; Cultural and Social Intelligence; Success;

    Abstract : In the last few decades, due to the exponential rise in interconnectivity and globalization the importance of cross-cultural communication has been a hot topic to research more about. Due to this increase and more frequent interactions business individuals have started giving cross-cultural environments the attention it needs to address the challenges at hand. READ MORE