Essays about: "factors that influence International Marketing Cultural"

Showing result 1 - 5 of 14 essays containing the words factors that influence International Marketing Cultural.

  1. 1. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

  3. 2. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  4. 3. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Emmanouil Chatzidakis; Mustapha Issa El freiji; [2016]
    Keywords : National Culture; Leadership; Leadership Styles; Healthcare; Elekta; Greece; Filotimo;

    Abstract : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. READ MORE

  5. 4. Medical Tourism : A study about motivational factors and the prerequisites for creating a competitive offer – with a Swedish perspective

    University essay from Institutionen för ekonomi och företagande

    Author : Nikolaos Christian Kyritsis Froelich; [2012]
    Keywords : Medical tourism; Push and Pull factors; Quality management; Product differentiation;

    Abstract : Medical tourism is a global emerging industry and is an important component of tourism., and operates on the basis of both individual and regional level. Medical tourism refers to a vacation that involves traveling across international borders to obtain a broad range of medical services. READ MORE

  6. 5. Global marketing advertising with cultural differences : How can global companies better address cultural differences in marketing advertising in the Middle East?

    University essay from IHH, Företagsekonomi

    Author : Ismail Cimendag; Erkan Yalcin; [2012]
    Keywords : Globalisation; Global; International Marketing; Culture; cultural difference; Middle East; Global companies;

    Abstract : The authors realized the importance of being flexible in cultural values in the current environment of today’s economy. This environment is called ‘globalization’ that has become an interesting topic in the academic world. Beyond the different challenges, the most important challenge regarding to the thesis topic is the cultural challenge. READ MORE