Essays about: "factors which may affect brand image"

Found 3 essays containing the words factors which may affect brand image.

  1. 1. Implementation of a Value-Based Pricing Model for a Customised Metal Recycling Solution

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Maskinkonstruktion (Inst.)

    Author : Melika Abedi; Elin Thun; [2020]
    Keywords : Stainless Steel Industry; Metal Recovery; Sustainability; Material Reuse; Circular Economy; Customer Value; Pricing Management; Pricing Models; Value-Based Pricing; Rostfria Stålindustrin; Metallåtervinning; Hållbarhet; Materialåteranvändning; Cirkulär Ekonomi; Kundvärde; Prishantering; Prissättningsmodeller; Värdebaserad Prissättning;

    Abstract : As the stainless steel industry continues to grow, so does the environmental impacts generated by the various production processes. Such impacts not only affect the environment but pose great health concerns for humans and other living things. Therefore, it is necessary for all stakeholders to continuously improve their sustainability work. READ MORE

  3. 2. Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery

    University essay from SLU/Dept. of Economics

    Author : Axel Andersson; Ulrik Granath; [2012]
    Keywords : brand equity; brand image; brand loyalty; Hedonic pricing;

    Abstract : High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. READ MORE

  4. 3. The Swedish Experience : A case study of the value of Volvo CE's Demo Centre

    University essay from Företagsekonomiska institutionen

    Author : Stefan Svensson; Karl Skarman; [2006]
    Keywords : ;

    Abstract : This thesis explores the value of Volvo CE’s Demo Centre in Eskilstuna trough an inductive case study approach. The authors pose the question “What is the resellers’ perceived value of the visit to the Demo Centre and other peripheral activities in conjunction with customer trips?” This is a problem because there is no prior research to what the value of the Demo Centre is and how the value could be measured. READ MORE