Essays about: "family brand"

Showing result 1 - 5 of 50 essays containing the words family brand.

1. 1. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Antonia Pumarino; [2023]
   Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

   Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

3. 2. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ziad Darraki; Saravanan Pandurangan; [2022]
   Keywords : SEW; CSR; Family firms; SEW perspective; CSR activities;

   Abstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE

4. 3. YouTube Family Vlogging as a Promoter of Digital Child Labour : A Case Study on ‘The Bucket List Family’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2022]
   Keywords : YouTube; Family Vlogging; Digital Child Labour; Exploitation; Children’s Rights; Attention Economy; Privacy; Digital Footprints; Surveillance;

   Abstract : Over the past decade, there has been a considerable rise in popularity of family vlog channels on YouTube. However, these videos have been receiving growing criticism for hosting the children as the main ‘stars’. READ MORE

5. 4. Viticulture in cold climate toward more sustainable wine production

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Noha Baraka Wadha; [2022]
   Keywords : viticulture; cold climate; sustainable viticulture; viticulture and climate change; sustainable challenges; fungi resistance; SWOT; Terroir;

   Abstract : This literature study investigates viticulture in a cold climate and how climate change could contribute to a more sustainable wine production. This study aims to investigate if wine production in cold climate regions could create a dynamic balance between productivity and the consumption of natural resources. READ MORE

6. 5. Brand Equity and Data Privacy: Beyond Selling Eyeballs : A business case for online privacy-friendly data practices in regions covered by the GDPR.

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Maria Arango Kure; [2022]
   Keywords : Online brand equity; consumer behavior; pay-with-data transactions; data disclosure; privacy preferences; data control techniques;

   Abstract : This thesis investigates the ways in which businesses’ privacy practices in pay-with-data scenarios affect the way users interact with the business, both in terms of their on-site behavior and the creation of brand equity, in regions covered by the GDPR. I address a gap in the literature by exploring a possible business case for using privacy-friendly data collection practices in the context of brand equity creation and growth. READ MORE