Essays about: "famous brands"
Showing result 1 - 5 of 14 essays containing the words famous brands.
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1. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE
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2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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3. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France
University essay from Umeå universitet/FöretagsekonomiAbstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE
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4. Chemical analysis of hazardous substances in permanent tattoo inks available on the market
University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)Abstract : As permanent tattoos are becoming more popular and common, an increased number of allergic reactions to tattoos is reported. The purpose of this project was to analyze tattoo inks for hazardous substances, and whether they comply to current Swedish and European legislative requirements. READ MORE
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5. Negative Emotions toward a Celebrity Brand : A study on reasons, behavioral outcomes, and neutralization actions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Social media changed the way of communication between brands and consumers and further enables people to become famous and create their own celebrity brand. Hence, celebrity brands are a new phenomenon, rarely studied by past research but becoming more important in the context of consumer-brand-relationships. READ MORE