Essays about: "famous celebrity"
Showing result 1 - 5 of 9 essays containing the words famous celebrity.
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1. Unpacking the Insta-girls : The Ultimate Evolution of the Celebrity Fashion Model
University essay from Stockholms universitet/ModevetenskapAbstract : The last decade has seen the rise of a new trinity of supermodels, the so-called Insta-girls, Kendall Jenner, Gigi, and Bella Hadid. Besides mastering the art of digital self-promotion, they belong to famous Californian families with strong ties to show business. READ MORE
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2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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3. Negative Emotions toward a Celebrity Brand : A study on reasons, behavioral outcomes, and neutralization actions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Social media changed the way of communication between brands and consumers and further enables people to become famous and create their own celebrity brand. Hence, celebrity brands are a new phenomenon, rarely studied by past research but becoming more important in the context of consumer-brand-relationships. READ MORE
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4. Media and (Im)mortality : The Influence of Death on Popularity and Success
University essay from Södertörns högskola/Medie- och kommunikationsvetenskapAbstract : Musicians who die young often become more famous after their death and moreover, this popularity sometimes continues to exist years or even decades afterwards which consequently has a chance to turn these musicians into legends. Research has shown that the development of media and the growing celebrity culture have impacted the ways individuals perceive famous people. READ MORE
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5. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. READ MORE