Essays about: "fan cultures"

Showing result 1 - 5 of 6 essays containing the words fan cultures.

1. 1. Why always us? : A single case study on Fan perception in relation to the Manchester City FC Financial Fair Play allegations case based on social identity theory

   University essay from Jönköping University

   Author : Patrik Johansson; David Covarrubias Gillin; Anton Norberg; [2023]
   Keywords : Manchester City FC; Fan Perception; Social identity; Social identity Threat and Coping strategies;

   Abstract : Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. READ MORE

3. 2. Gender representations of dark fictional characters: A hermeneutic analysis of Harry Potter fan discussions on Reddit

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Jason Maurer; [2020]
   Keywords : fictional characters; media fans; Harry Potter; Reddit; gender representation; morality; villains;

   Abstract : The aim of this thesis was to deepen our understanding of how audiences represent male and female dark fictional characters (DFCs) by exploring how Harry Potter fans discuss four of these characters on Reddit. Drawing on affective disposition theory as a guiding framework as well as previous investigations of gender representation and online fan cultures, I collected and analyzed 117 posts (containing 9,693 comments) about four DFCs from the Harry Potter franchise. READ MORE

4. 3. “I crashed my car into a cement pole and cried all the way home but my eye makeup was still perfect” : A qualitative study of members’ sense of belonging within Sephora’s commodified community: Beauty Insider

   University essay from Södertörns högskola/Institutionen för kultur och lärande

   Author : Emma Ankarberg; [2019]
   Keywords : commodified communities; participatory culture; fan culture; consumer society; sense of belonging; online communities;

   Abstract : This study seeks to understand ways in which members’ experience a sense of belonging within Sephora’s own commodified community: Beauty Insider. Three research questions are presented, the final one being of highest importance: in which way do members of Beauty Insider experience a sense of belonging? To be able to understand the members, previous research is presented where Muniz & O’Guinn’s (2001) study on Brand Communities is essential, as well as the study conducted by Dholakia et al. READ MORE

5. 4. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Laszlo Alexandru Gyori; Arthur Heurtaux; Pedro Alonso Talavera; [2017]
   Keywords : Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture;

   Abstract : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. READ MORE

6. 5. Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Silbi Song; [2014]
   Keywords : internet; social media; Facebook; brand community; fan community; fan culture; identity; digital identity; identity construction; digital marketing; digital advertising; uses and gratifications; audience research;

   Abstract : The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. READ MORE